From London to Lusaka: a sports marketing legacy from London 2012

One year on from the start of the greatest show on earth, I find myself sitting in a hotel lobby in Lusaka, Zambia, feeling a long way away from the Sainsbury’s Anniversary Games just about to start in the Olympic Stadium in East London, let alone the bell ringing by Bradley Wiggins this time last …

What a difference a hundred years makes

As I mentioned in one of my recent blogs, I have been working in conjunction with the German Foreign Office through their Teutonically entitled ‘Sports Cooperation Programme’. Sorry, that is an unfair (indeed, nonexistent according to spellcheck) adjective, but it rather highlights for me the difference that one hundred years has made in who I …